RESPONSIBILITIES
Utilize SQL to execute ad hoc data analysis to report on marketing campaign performance
Build reporting dashboards and visualizations to enable the tracking of campaign/program KPI
Perform analyses on large data sets to understand drivers of marketing engagement and provide recommendations on campaign optimization
Interface and consult with marketers, analysts, and cross-functional partners to understand their reporting and data needs, serving as the point of contact for marketing reporting requests, inquiries, and action items; Interface with data engineering, product, and data science teams to implement customers’ needs
Support marketing team with process improvements for optimized delivery of diverse data requests
Support data testing and triage data issues by working with cross-functional teams such as data engineering, marketing operations, and data science
Strong SQL skills and experience working with large-scale data sets
Exceptional project management and prioritization skills
Experience managing stakeholders with competing priorities in a dynamic and changing environment
High level of detail-orientation
Experience working with cross-functional teams such as marketing, data science, data engineering
Clear and effective verbal and written communication
Experience working with data visualization tools preferred
Experience in marketing industry and understanding of media/marketing measurement preferred
2+ years of working experience
BA/ BS preferred.
