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Marketing Manager

  • Supervise and help create the various advertising or merchandising sales campaigns the business uses to sell itself and its products
  • Incorporate a variety of input from creative, research, advertising, and sales teams. 
  • Oversee one or more marketing campaigns. May devise the entirety of the campaign.
  • Collaborate with product managers to implement new and modified programs and initiatives. 
  • Monitor and analyze the performance of marketing programs in order to guide current and future strategies. 
  • Assist in developing market research studies and analyze their findings.
  •  Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.


  • Experienced product marketers who are looking to round out their marketing experience, and shift to more outbound-focused marketing, and breadth of IG products & campaigns. This role will require strategic thinking to consult PMM & product teams on creative marketing programs and strategies to support priority products and large-scale product launches. 
  • Work will include development of product launch narratives , and scaling core positioning/messaging across channels: on-platform, web, email, social & tentpole events.
  • Has a strong understanding of Instagram technology and our competitor set (Snapchat, Youtube, TikTok, Twitter, Facebook) - ideally has worked in video technology or adjacent-ad technology roles in the past (as they will likely be focused on branded content, revenue sharing models for IGTV & shopping)
  • This person has experience with creators and video production
  • Has a strong pulse on youth culture & what's trending
  • Has a working understanding of the entertainment, music, digital publishing, digital talent &/or social media industries.
  • Can manage messaging & copywriting development, asset development working with design resources to produce content and sharing those assets with a broader team
  • Experience: 10+ years of work experience
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