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Marketing Technology Manager (8608118)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Building 8 is a new group at Facebook that brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. In particular, seemingly impossible products that define new categories and advance Facebook's mission of connecting the world. The Building 8 team is creating breakthrough innovation at the intersection of ambitious science and an application that matters. We are seeking a Marketing Technology (MarTech) Manager to join the marketing team at Building 8. You will lead the MarTech strategy and build marketing infrastructure that enables optimization, scale, measurement of global marketing campaigns across all marketing channels. To do so, you will work with a team of highly collaborative marketers, decision scientists, product managers and engineers. You will represent the marketing team for product requests and will have robust experience in building homegrown marketing platforms and/or integrating 3rd party enterprise marketing technologies, good knowledge of tracking/ tagging and technical ability to QA/ manage bugs. Constantly evolving, you are driven to look for newer, better ways to do things and are always chasing after the next big idea. This position will be based in Menlo Park, CA.

Responsibilities

  • Lead MarTech strategy for Building 8. Work closely with internal customers from marketing and decision science team to identify business requirements and tech stack/solutions to enable data measurement, marketing campaign management at scale, optimization, reporting.
  • Develop business requirements and prioritization for product teams to build marketing systems
  • Work directly with marketing, decision science teams to drive adoption of marketing tools and technologies
  • Prioritize and measure initiatives through qualitative and quantitative analysis
  • Help QA/ validate tools/ data/ solutions and investigate and manage bugs.
  • Work in a fast-paced, cross-functional environment to do all of the above

Minimum Qualifications

  • BA/BS degree in economics, marketing, engineering, or a quantitative field
  • 4+ years experience with marketing technology/ ad tech/ marketing infrastructure/ marketing platform
  • Experience integrating 3rd party enterprise marketing platform (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud, Marketo, etc.) or developing homegrown marketing platform
  • Strong knowledge of data/ table infrastructure and SQL
  • Experience working directly with product and engineering teams to provide business cases, user stories & requirements
  • Strong XFN collaboration/leadership and project management capabilities.

Preferred Qualifications

  • Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • Experience launching or driving adoption of products, demonstrating keen understanding of customer needs
  • BA/BS degree in economics, marketing, engineering, or a quantitative field
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