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Marketing Manager

Our Clients Partnerships team seeks an experienced individual to drive partnership activations for the Creator and Partner audience in the EMEA region. You will be responsible for supporting creator needs while meeting Instagram’s product and partnership goals across EMEA. A high level of communication and project management skills are critical to success in this position, as is a demonstrated ability to work across matrixed, cross-functional teams. Previous experience working across a global organisation that moves quickly as well as a strong understanding of local market nuance would be ideal. 

A successful candidate will need to combine strategic-thinking and a hands-on approach to execute on high-impact work. You are passionate about building connections with creators and will have a track record of producing best-in-class, audience-first materials and activations. 

Our Partnerships team works with the most influential people, events and properties in the world to provide the best possible Instagram experience. 

 

At Instagram, we are focused on building a diverse and inclusive workplace.

 

Duties:  

  • Oversee priority projects, processes and activations across EMEA markets; initiatives that can be localised and used by Partnerships teams to inspire, educate and break the Creator and Partner community. 

  • Support local Strategic Partner Managers to design and scale programs to increase Partner Value across EMEA

  • Communicate & influence EMEA partnership needs cross-functionally with all levels of management, both internally and externally across time zones

  • Drive, devise and collaborate on partner- first collateral for product launches and tentpole moments to engage our creator and partner audience

  • Lead agency relationships to ensure efficiencies and shared learnings across scaled programmes.

  • Work will include development of product launch narratives , and scaling core positioning/messaging across channels: on-platform, web, email, social & tentpole events. 

 

 

Skills


Skills:  

  • Excellent collaboration and communication skills to work cross functionally both across Facebook and Instagram global teams

  • Demonstrated ability influencing cross-functional teams

  • This role will require strategic thinking to consult across Product Marketing Managers, Product leads, and comms on creative programmes and strategies to support priority products and large-scale product launches. 

  • Proficiency developing and executing marketing materials and content for use across multiple channels.

  • Has a strong understanding of Instagram technology and our competitor set (Snapchat, Youtube, TikTok, Twitter, Facebook) 

  • This person has experience with creators and video production and has a strong pulse on youth culture & what's trending  

  • Has a working understanding of the entertainment, music, digital publishing, digital talent &/or social media industries.  

  • Can manage messaging & copywriting development, asset development working with design resources to produce content and sharing those assets with a broader team 

  • Comfortable in a fast-paced environment, strong initiative, and ability to thrive amidst ambiguity

  • Experience: 10+ years of work experience

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