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Marketing Associate

Facebook is looking for an experienced integrated digital marketing manager to join the growing digital marketing & media practice on the Global Business Marketing (GBM) team.

The ideal candidate is a bold, multi-faceted and innovative digital marketer with a strong background in digital channel strategy including global brand campaigns, web, channel operations, campaign execution, analytics and experience successfully working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and has a passion for making the world more open and connected. This position will be based in Seattle, WA.

We are looking for someone who can do the following:

 

·         Audience Segmentation: Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flows 

·         Creative: Understand and communicate basic design principles to create breakthrough digital creative in partnership with our brand design team

·         Media: Build and execute integrated media and digital strategy & plans across paid, owned, and earned channels to drive awareness, consideration and adoption of products, apps and services.

·         Broad Digital Channel Expertise: Must have strong experience running global cross-digital campaigns across many channels, especially Facebook, direct and programmatic display, and SEM campaigns, web and email marketing experience a plus   

·         Campaign Operations: Project manage and coordinate digital campaign operational efforts across channels, including managing agency, vendor relationships. 

·         Campaign Measurement & Analysis: Ability to define and align campaign objectives and KPIs with concise and effective reporting and analysis of campaign

·         Collaborate and Influence: Collaborate and build strong relationships with cross-functional teams to scope projects. Be the trusted partner to our internal and regional marketing teams as well as point of contact with external agencies and vendors. 

·         Execute Flawlessly: Ensure all plans hit milestones and achieve desired delivery, within budget

·         Strong Communication Skills: Communicate effectively with partners and stakeholders to outline plans, process, and results.

 

Skills


·         Knowledge of all aspects of online and offline media trends, channels and practices

·         Knowledge of digital marketing industry, agencies and channels

·         Experience developing and managing channel strategy and budgets

·         Experience collaborating and communicating with cross-functional partners

·         Extensive experience running campaigns in Ads Manager, additional paid social channels, display, programmatic, and SEM

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