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UX Researcher (8777738)

Over one billion people use Instagram. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them, strengthening their relationships through shared experiences. Jobs at Instagram offer countless ways to make an impact in a fast growing organization. 

On Instagram, ads are among the many ways that people discover and connect with products and services they might love, but we want to make sure we're driving value for people by connecting them with the kinds of products and services they care and help them engage with these businesses and products seamlessly, without disrupting their app experience.

Instagram is looking for a User Experience Researcher to help us better understand people's experiences with and needs for ads, gleaning insights to drive product direction and strategy. For this position, we are looking for a seasoned researcher with broad skills in both qualitative and quantitative research methods.

The right candidate will be an excellent communicator, knowledgeable about user experience design and research, comfortable in a flat, fast moving organization, excited to collaborate, and passionate about Instagram and understanding ad experiences. This position is based in our Menlo Park Office.

Job Description


  • Design and execute studies that address both user behavior and attitudes, using the right methodology for the right questions
  • Generate insights that shape how product teams think about medium and long-term product strategy
  • Conduct research using a wide variety of qualitative methods and quantitative methods
  • Work cross-functionally with design, product management, data science, engineering, marketing and content strategy
  • Communicate results and illustrate suggestions in compelling and creative ways


  • Experience working with large-scale data in multi-method studies
  • Experience with survey design and bias correction
  • Knowledge of quantitative and qualitative research methods
  • Command of qualitative and user-centered design methods, from ethnographic to usability to survey design and analysis
  • Ability to ask, as well as answer, meaningful and impactful business questions
  • Experience communicating with internal stakeholders including but not limited to Product Managers, Designers, Product Marketers, and Engineers
  • Can work independently and prioritize time between multiple projects, and be flexible by adapting to changing schedules and different projects¬∑


BA/BS degree in marketing, or a human behavior related field (HCI, Psychology, Social Science, Information Science, etc.) MA / PhD preferred. Experience in applied product research.

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