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CRM Manager (8860090)

CRM Manager, Oculus

Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization. 

Oculus is a division at Facebook that brings together world-class experts to develop and ship groundbreaking products in the Virtual Reality space. We have a clear mandate to ship products at scale. In particular, seemingly impossible products that define new categories and advance Facebook's mission of connecting the world.

We are seeking a CRM Manager to join the CRM team at Oculus. This person will work across with multiple teams including product marketing, e-commerce, decision science, customer experience and creative teams to deliver impactful campaigns across the user life cycle. The CRM Manager will develop effective and compelling programs that drive acquisition, loyalty, engagement and advocacy supporting our various Oculus devices.

  • Develop and execute CRM programs to achieve growth and engagement objectives
  • Partner with Product Marketing to develop campaign strategies that support product launches and on-going business needs
  • Guide and oversee strategic direction of campaigns via creative briefs, messaging documents, and collaborative feedback
  • Partner with internal teams and external agencies to deliver effective and compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
  • Contribute to the overall integrated marketing strategy for the launch of Oculus products
  • Optimize campaign performance through data insights and provide performance read outs to leadership
  • 4+ years experience in CRM across strategy, implementation and ongoing management
  • Experience working across multiple channels, including email, social media and messaging
  • Experience working with external agencies in the development of customer communications
  • Ability to drive initiatives at both a strategic and executional level
  • Sees ambiguity as opportunity
  • Enjoys working closely with many cross-functional teams
  • Strong quantitative analytical ability
  • Comfort in a fast-paced entrepreneurial environment
  • Passionate about technology, internet and connectivity trends
  • Experience in Sales Force Marketing Cloud a plus but not required

BA/BS degree in Marketing or similar field

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