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Facebook Media Buyer

At Facebook, you’ll join a talented team of marketers covering all Facebook product and consumer brand marketing for our massive community of users and developers. Our goal is to give emerging technology marketing leaders opportunities for impact, personal and professional development, and mentoring. We’re looking for a highly motivated self-starter who can thrive in a fast-paced, often ambiguous, results-driven environment as part of the Communications Planning & Media Investment team within Consumer Marketing. Qualified candidates must be detail-oriented, data-driven professional to join us in building the Facebook Media Buying discipline. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact for Facebook marketing and implement strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. You should have a deep understanding of Facebook, our advertising tools, and our advertising philosophy. This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the Facebook brand and products. Own media buying and stewardship of Facebook Consumer Marketing Initiatives from campaign strategy, execution, optimization, technical troubleshooting and reporting with sustained focus on efficiency and scalability and influence measurement for Facebook initiatives.



  • Lead the setup and execution of successful marketing campaigns for Facebook Brand and Consumer Products, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
  • Establish strong cross-functional relationships with internal teams and partners (Digital Media Managers, Product Marketing Managers, and Decision Scientists)
  • Leverage large and abstract datasets to identify scalable drivers of impact for the business
  • Identify and manage opportunities for Facebook ads product team to further develop our ad platform, tools, and guidelines based on business insights. Own resolution of technical challenges, by collaborating with internal product/engineering teams.


Minimum Qualifications

  • 3-5 years of digital advertising experience, preferably in ad operations, trafficking, demand management and/or data analytics
  • Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
  • Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
  • Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
  • Communication, organization and project management experience
  • Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)
  • Paid social marketing experience is a MUST

Preferred Qualifications

  • BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
  • Experience managing large global scale ad campaigns using Ads Manager and/or a Facebook Marketing Partner’s platform
  • Professional experience at a media agency or ad tech firm
  • Strong understanding of mobile creative best practices
  • Experience with Facebook and other digital advertising platforms, having crafted media solutions that drive positive outcomes


Bachelors or Masters degree

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