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Digital Marketing Operations Associate (8515190)

Build and execute ad campaigns both on Facebook and on third-party media channels

• Project manage and co-ordinate campaign operational efforts across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags

• Set up, traffic, and optimize audience-targeted campaigns using Facebook Ads Manager and Business Manager, and other third party management platforms.

• Manage daily budget allocations to achieve the dual goals of spending the monthly budget and while systematically improving campaign performance.

• Monitor and report on ad campaign success

• Run spot/pulse and overall campaign reports on metrics and KPIs of campaigns. • Analyze metrics and measure campaign effectiveness. 

Minimum of 2 years executing display, search, and/or social campaigns as a “hands- on” campaign manager

• Minimum of 2 years experience in ad operations or marketing operations role with specific experience with Facebook Ads Manager and Marketo.

• Minimum of 2 years presenting campaign results using tools such as Excel, Word, PowerPoint 

• Preferably has experience managing digital agencies. 

BA/BS degree with strong academic background or equivalent experience (start-up experience or any type of marketing certification).

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