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Social Media Manager

The Workplace digital marketing team is seeking a Social Media Manager who is experienced in using social media to achieve marketing goals and drive brand awareness. The ideal candidate will be a compelling storyteller with a real creative flair, and a passion for fostering engaging conversations and delivering a great experience for all customers.

Responsibilities

 

Strategy

  • Develop organic social media strategy and goals (e.g. across awareness, education/information, news, celebration)
  • Work with digital marketing and XFN teams to develop actionable organic social media plans to contribute to marketing and Workplace goals
  • Develop operational capability to scale organic social media
  • Manage agency relationships

Content

  • Ideate, create and publish relevant, original, high-quality content relevant to each social media platform
  • Ensure brand consistency in assets (image, video and copy) through tone of voice, messaging, visual identity
  • Use SEO and aligned keyword strategy (with search) for inbound
  • Work across Marketing and XFN teams to support othercampaigns and initiatives

Campaigns and Communication

  • Develop and oversee day-to-day management of always-on and social media campaigns
  • Create and implement a monthly editorial calendar which includes monthly sales objectives and initiatives
  • Align organic activation with other digital channels
  • Create social assets when required

Community Management

  • Scale the Workplace social community and grow engagement
  • Work with XFN teams (e.g. Support, Comms) on Community Management, covering all aspects of social media interaction between customers and the company, and ensure a positive customer experience

Measurement and Tools

  • Set goals and metrics to measure organic performance
  • Leverage the right tools for scheduling and monitoring performance
  • Use data and analytics to provide insight and reporting across teams and to leadership
  • Leverage social listening tools to inform XFN teams – on competitors, hot topics or themes, for example

Skills


Experience

 

  • 3- 5 years of hands-on experience in managing organic and paid social media channels (including, but not limited to, Facebook, Instagram, LinkedIn and Twitter)
  • Excellent communication and copywriting skills
  • Creative flair for content (text, image and video)
  • Solid knowledge of SEO and keyword research
  • Data driven with strong analytical skills
  • Fully conversant with social media, content management and measurement tools
  • Experience managing social in B2B and B2C markets
  • Used to working in global, cross functional teams and able to influence and take the lead when needed
  • Agency management expertise
  • HTML/CSS capability a bonus
  • Familiarity with all digital marketing channels
  • Self starter needing little guidance
  • Bags of energy and used to working in very fast-moving environments

Preferred Qualifications

 

  • BA/BSc degree in business, marketing, economics or relevant field

 

Our client is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law

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