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Social Media Manager, Global Employment Brand (9821414)

Recruiting is a core strategic driver of Facebook’s success. We have a world-class team working together to help drive our ambitions and scale to the next level. Facebook’s Global Attract Team is seeking a Social Media Manager to create a strategy around and manage our external facing Facebook Careers communities. In this role, you'll set the communication strategy and create exposure for content that promotes Facebook as a great place to work. You'll work with various stakeholders including Creative, Brand, Events, Communications, Recruiting, and more.

This role will be responsible for leading the strategic development and execution of social marketing communications initiatives that support and build our employment brand in the eyes of our global talent markets.

The ideal individual for this role will feel comfortable setting strategy and managing details, have amazing writing and editing abilities, enjoy managing multiple projects concurrently, and will succeed in a fast-moving organization. They’ll value the importance of protecting brand integrity while maintaining a logical outlook for project execution. They thrive within cross-functional teams, excel at building and managing relationships with internal partners and stakeholders, and exhibit excellent organizational skills. They are well versed in all the latest trends and will be a subject matter expert across the leading social channels for the org. Displaying quality, accuracy and willing to provide their opinion on all the team’s content is a must. This person will serve a vital role on the team, helping craft our employment brand’s POV to the world on a daily basis.

This is a contract position based in San Francisco, CA.


  • Set and maintain the social media strategy for the Global Attract team, aligning with our corporate brand and employment brand standards.
  • Build and lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business value.
  • Be the champion of the audience: ensure that the editorial agenda serves both company needs and audience needs.
  • Create copy playbooks across channels to ensure our employment brand has a consistent, ownable voice.
  • Become an expert in Facebook's employment brand, making sure our content is focused on the needs of our candidate communities. Understand the social presence of the employment brand and constantly suggest ways to better position Facebook Life to the world.
  • Analyze community, cultural, technological and market trends to inform strategic and creative development for content.
  • Collaborate and support creative partners in content creation and optimization.
  • Manage the global content calendar and monthly community reports
  • Manage a vendor (and all related processes) who publishes all social posts
  • Manager a vendor who creates blog posts for Attract team
  • Manage all global content publication on our Facebook Careers channels, including social media & blogs, ensuring it aligns to the employment brand visual and content standards.
  • Own day-to-day management of content publishing tool Airtable.
  • Partner with Digital Campaign Manager to ensure content is optimized across channels, including paid & organic content & that it aligns with our social media strategy.
  • Partner with Media Partnerships Manager to provide insight to our community 
  • moderation vendor on upcoming campaigns.
  • Curate on-brand content from Facebook and non-Facebook sources for all global regions.
  • Become an expert in the Facebook voice and knowledgeable around Facebook narratives.
  • Write copy and edit content as needed
  • Monitor and bring to light cultural moments and key holidays to the team to enhance employment brand storytelling
  • Work with the Life@ Facebook team and other internal teams to share stories around people experience events/programs
  • Partner with a vendor to monitor social sentiment on trending topics, report on trends to inform content decisions
  • Day-to-day contact and strategic partner for social media community moderation agency


  • Bachelor's degree
  • 5+ years relevant social media marketing experience
  • 2+ years of writing/editing experience
  • Demonstrated ability to adapt, learn new skill sets, and gain an understanding of operational challenges
  • Outstanding organizational, time management, and communication skills
  • Entrepreneurial, with a proven ability to execute on multiple tasks simultaneously
  • Resourceful and creative storyteller
  • Passion for Facebook’s mission and values
  • Driven to help our recruiting and hiring teams connect with potential candidates in a meaningful way
  • Ability to independently identify and act on priorities and leverage opportunities
  • Ability to articulate concepts and solutions in a way that resonates with talent communities
  • Exceptional relationship building skills in a highly cross-functional environment



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