We’re seeking an experienced CRM Manager to join the Oculus CRM team. This person will work with their partners in product marketing, e-commerce, decision science, customer experience and creative. The International CRM Manager will leverage the existing life-cycle messages in the market and syndicate them into our international markets. They will develop effective and compelling programs that drive acquisition, loyalty, engagement and advocacy for new, category-defining products. This role will work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy.
The candidate will help define the company’s audience targeting strategy, testing methodology, and measurement of email marketing effectiveness. Additionally, the candidate will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies. The ideal candidate will have experience running email marketing campaigns and programs, have a strong background in audience targeting and segmentation, and hands-on experience developing test and learn plans that are data driven.